2025 | Professional
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Crafted with traditional techniques and innovative design, this set pays homage to Chinese zodiac culture while embodying JD Logistics's modern spirit of 鈥淔aster and more accurate锛孲eamless and Efficient.鈥
The cup features finely crafted vertical mirror-finish grille-inspired stripes. These stripes reflect the galloping horse pattern on the saucer, creating a dynamic animation as the cup rotates upon the saucer: a rider charges forward on horseback, carrying secure cargo. This visual metaphor transforms the speed of JD logistics and the brand鈥檚 delivery commitment into an intuitive visual language.
The packaging continues the luxurious aesthetic. The lacquer box鈥攂lack exterior and red interior鈥攅xudes understated elegance. Its lid incorporates the traditional mother-of-pearl inlay technique, blending the horse emblem with grille-inspired elements using natural iridescent abalone shell pieces. As light shifts, the shells display a dreamy, gradient iridescence, echoing the cup-and-saucer animation and showcasing the beauty of Eastern artisan craftsmanship.
Credits
Entrant Company
RED DESIGN
Category
Packaging Design - Dairy, Spices, Oils, Sauces & Condiments
Entrant Company
Shenzhen Weize Technology Co., Ltd.
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Product Design - Music, Audio & Sound
Entrant Company
Xtep (China) Co., Ltd.
Category
Product Design - Outdoor & Exercise Equipment
Entrant Company
Harlette Luxury UK
Category
Fashion Design - Luxury