2025 | Professional
Entrant Company
Category
Client's Name
Country / Region
Design Concept
Rooted in the Tang-dynasty notion of 鈥渘ational beauty and celestial fragrance,鈥 the design conveys the grandeur and cultural depth of a golden age.
Visual Narrative
Zoned Storytelling
鈥 Upper zone: Gilded filigree traces layer upon layer of blooming 鈥渋mperial peonies,鈥 embodying the majestic line 鈥渙nly the peony holds true national beauty.鈥
鈥 Lower zone: Translucent, jewel-bright lychees鈥攕ucculent and irresistible鈥攕park appetite and imagination.
Classic Reimagined
The iconic bottle silhouette is retained, glazed in 鈥淭ang-porcelain white.鈥 Gold and crimson interplay, instantly evoking Tang aesthetics. Held in hand, the vessel feels like a Tang-era sachet, transforming each sip into a ceremonial experience.
Product Essence
Created exclusively for the limited-edition 鈥淧eony & Lychee Floral-Fruit Milk Shake.鈥 Premium fresh milk forms the base, enriched with real lychee juice and fruit bits, kissed by a whisper of delicate peony aroma for a silk-smooth, refreshingly sweet finish.
Design Core
Through zoned aesthetics, modern reinterpretation of Tang motifs, and tactile refinement, the packaging seamlessly fuses cultural symbolism, visual elegance, and product character鈥攃rafting a contemporary national-trend beverage where antiquity and modernity meet.
Credits
Entrant Company
HP Inc.
Category
Product Design - Computer & Information Technology
Entrant Company
Beijing Shanhe Jinyuan Art and Design Stock Co. Ltd.
Category
Interior Design - Residential聽
Entrant Company
Trangday Interior Design
Category
Interior Design - Restaurants & Caf茅
Entrant Company
H DESIGN STUDIO
Category
Interior Design - Living Spaces