2025 | Professional
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In the intensely competitive e-cigarette market, consumers who value stylish design, diverse flavors, and a distinctive brand identity are becoming the dominant force; at the same time, regulatory authorities are imposing increasingly stringent requirements on product compliance. Against this backdrop, ELFBAR continues its classic brand DNA and makes innovations across multiple dimensions, striking a balance in packaging design to strengthen influence and expand market share.
This design, centered around the brand鈥檚 signature 鈥榝ashion-forward鈥 visual language, establishes a strong color-flavor system. Distinctive colors for specific flavors like 鈥楤lueberry Blue鈥 and 鈥榃atermelon Pink鈥 serve as visual symbols, facilitating quick flavor identification. This significantly improves the product鈥檚 on-shelf visibility, helping it stand out from competitors. Moreover, the design adopts a 鈥楥lassic + Innovative鈥 strategy: retaining the classic brand logo and layout to evoke recognition and loyalty among existing users. Using an approach of 鈥榗entral focus + layered stacking鈥 , which takes a circular display platform or a single product as the core with multiple units arranged at varying heights to mimic in-store shelf presence, the design improves spatial depth and accommodates consumption scenarios. A clear information hierarchy adheres to the 鈥榝unction-first鈥 principle, allowing consumers to grasp key information quickly and intuitively.
Credits
Entrant Company
Nihaarika Arora
Category
Product Design - Lifestyle
Entrant Company
Taiwan Hakka Culture Development Center, Hakka Affairs Council
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Conceptual Design - New Category: Exhibition Album & Collection
Entrant Company
Miky Bear
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Product Design - Baby, Kids & Children Products
Entrant Company
Zhejiang Huabiao Security Technology Co., Ltd.
Category
Product Design - Windows, Doors