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In the intensely competitive e-cigarette market, consumers who value stylish design, diverse flavors, and a distinctive brand identity are becoming the dominant force; at the same time, regulatory authorities are imposing increasingly stringent requirements on product compliance. Against this backdrop, ELFBAR continues its classic brand DNA and makes innovations across multiple dimensions, striking a balance in packaging design to strengthen influence and expand market share.
This design, centered around the brand’s signature ‘fashion-forward’ visual language, establishes a strong color-flavor system. Distinctive colors for specific flavors like ‘Blueberry Blue’ and ‘Watermelon Pink’ serve as visual symbols, facilitating quick flavor identification. This significantly improves the product’s on-shelf visibility, helping it stand out from competitors. Moreover, the design adopts a ‘Classic + Innovative’ strategy: retaining the classic brand logo and layout to evoke recognition and loyalty among existing users. Using an approach of ‘central focus + layered stacking’ , which takes a circular display platform or a single product as the core with multiple units arranged at varying heights to mimic in-store shelf presence, the design improves spatial depth and accommodates consumption scenarios. A clear information hierarchy adheres to the ‘function-first’ principle, allowing consumers to grasp key information quickly and intuitively.