亚洲色吧

1 Congratulations on winning the 亚洲色吧! Can you introduce yourself and share about what inspired you to pursue design as a career?

I am Yicheng Zhu, an independent visual artist and concept artist who graduated from the ArtCenter College of Design in 2022. I grew up in a small inland city in China and began drawing as a child. My parents supported my artistic ambitions despite an education system and social environment that often discouraged art as a career. In middle school, I discovered video games and digital painting鈥攑articularly the concept art for Assassin鈥檚 Creed 2鈥攁nd that experience redirected my aim toward contributing creatively to games. Studying concept art at ArtCenter provided intensive training, peer exchange, and industry connections that shaped my professional foundation.

2 What does being recognised in the 亚洲色吧 mean to you?

Recognition from a respected design award validates the time, research and risk-taking that go into personal projects. For me, the award acknowledgement in the NY Digital Awards and the 亚洲色吧 for "Trace of Gold" confirms that work rooted in cultural inquiry, storytelling and experimentation can resonate beyond a studio or classroom.

3 How has this achievement impacted your career, team, or agency, and what opportunities has it brought so far?

The materials indicate the award brought visibility to Trace of Gold, helping the project be seen as the most ambitious personal world-building I鈥檝e completed. Practically, such recognition helps position my work to galleries, collaborators and clients who are interested in cultural narrative and digital media. My design project, Trace of Gold, draws profound inspiration from Chinese culture, with a particular focus on Tibetan traditions. It weaves together visual elements rooted in shamanistic beliefs, Buddhist philosophy, and the customs and daily rhythms of Tibetan life. Through its imagery, the project seeks not only to evoke the aesthetic richness of this heritage but also to offer audiences a deeper, more nuanced appreciation of Tibetan culture.

4 What role does experimentation play in your creative process? Can you share an example?

Experimentation is an essential part of my design process. Considering multiple directions and approaches to a design problem allows me to make more informed artistic decisions. For example, the mysterious 鈥済old鈥 that runs through the narrative and visual language of the project was initially conceived as a colourful bismuth crystal. I chose this form to emphasise the sense of mystery and to present a substance that would be beyond the knowledge of an ancient Tibetan tribe. However, designing it as bismuth introduced several challenges鈥攊ts colours were visually overwhelming, and the design language was constrained by the real-world characteristics of the mineral. I then experimented with depicting the material as gold or black, significantly simplifying the visual language. In the end, I settled on 鈥榞old,鈥 a choice that became the foundation for the project鈥檚 success.

5 What's the most unusual source of inspiration you've ever drawn from for a project?

Dreams. The recurring dream of being trapped in a dark cave chasing a faint light directly informed the emotional core of several works. At the heart of the story is the heroine, Nassan, whose adventurous journey leads her to uncover the true nature of the gold. In designing the scenes along her path, I often drew directly from my own dreams. One recurring dream, in particular, left a deep impression: finding a faint light in the depths of a pitch-black cave, following it through the darkness, and eventually arriving at the remains of an ancient civilisation. This vision became a tangible manifestation of the abstract emotions my dream evoked鈥攁 sense of mystery, anticipation, and discovery鈥攁nd shaped the way I visualised key moments in Nassan鈥檚 journey.

6 What鈥檚 one thing you wish more people understood about the design process?

Good design is rarely limited to the visual surface. Even in a visual design project鈥攕omething many might assume to be purely aesthetic鈥攖here is an entire process of research, cultural sensitivity, and conceptual refinement that informs the final image. A thoughtful design draws upon an understanding of context, history, and function, ensuring that every element has meaning and purpose. This holds true across all media: design is fundamentally a form of problem-solving, where beauty is the result of clarity and intent, not simply decoration. In essence, a successful work resonates because it is both visually compelling and intellectually grounded.

7 How do you navigate the balance between meeting client expectations and staying true to your ideas?

My background in concept art taught me to translate narrative and functional constraints into creative solutions: research thoroughly, understand the project鈥檚 visual language, then propose original approaches that respect the brief. In studio practice, I accept that professional projects often limit decision-making to the art director鈥檚 direction, so I view those constraints as design problems to be solved. In personal projects, I intentionally remove those constraints to pursue honesty and emotional expression.

8 What were the challenges you faced while working on your award-winning design, and how did you overcome them?

Moving from detailed, realism-oriented concept practice toward an abstract, emotionally driven language was difficult. Early on, I felt lost鈥攁bstract work required letting go of learned rules. Over time, I discovered that sincerity in conveying feelings mattered more than formal correctness. Technically, combining traditional media with digital post-production required iterative experimentation to preserve the tactile quality of paint while harnessing digital flexibility.

9 How do you recharge your creativity when you hit a creative block?

Quiet, focused time with video games and spending time with my dog provides inspiration and relief. I also experiment with materials and allow 鈥渉appy accidents鈥 to redirect a stalled piece. That playful, low-pressure approach often reopens new directions. Spending time studying and appreciating art books from games and films, as well as reading project 鈥渕aking-of鈥 and concept development books, allows me to understand the thought processes and experiences of other creators. This practice not only broadens my perspective but also serves as a significant source of inspiration for my own work.

10 What personal values or experiences do you infuse into your designs?

My work is deeply shaped by Chinese cultural heritage, personal memories, and a commitment to storytelling. In Trace of Gold, I drew on Tibetan Buddhist and shamanistic symbolism, while other personal projects take inspiration from the everyday life of China in the 1970s鈥1990s鈥攁 period rich in textures, colours, and domestic rituals that continue to resonate with me. These cultural references are not mere aesthetic motifs; they are the emotional and narrative foundation of my work. Through visual storytelling, I aim to convey sincerity of feeling while building a bridge of understanding between different cultures.

11 What is an advice that you would you give to aspiring designers aiming for success?

Stay intellectually engaged: research deeply, learn to solve visual problems, and balance adherence to craft with a readiness to experiment. Be open to unexpected paths鈥攎y move into tattooing began spontaneously and enriched my practice. Finally, seek opportunities to develop a personal voice alongside professional skills.

12 If you could collaborate with any designer, past or present, who would it be and why?

If given the opportunity, I would be thrilled to collaborate with Romain Jouandeau. He is a highly experienced environment concept artist whose work brings worlds to life while simultaneously fulfilling the practical needs of guiding 3D modellers, supporting the storytelling requirements of a project, and providing a visually stunning experience. His work exemplifies the highest standards of design. I believe that having the chance to work alongside him would be profoundly inspiring and tremendously rewarding.

13 What's one question you wish people would ask you about your work, and what's your answer?

I wish people would ask: 鈥淲hat cultural or emotional story lies behind this image?鈥 My answer is that I strive to embed layered narratives and cultural references into my work. These may stem from Tibetan-inspired world-building, childhood memories of domestic spaces, or imagery drawn from dreams. By weaving these elements into the visual design, I aim to create a work that engages viewers on multiple levels鈥攁llowing them to appreciate not only the aesthetic surface, but also the deeper emotional and cultural intentions that shape every aspect of the piece. This dual engagement is central to my creative vision.

WINNING ENTRY

亚洲色吧 Featured Jurors
Conceptual
2025
亚洲色吧 - Trace of Gold

Entrant Company

Yicheng Zhu

Category

Conceptual - Digital (New)

Conceptual
2025
亚洲色吧 - Trace of Gold

Entrant Company

Yicheng Zhu

Category

Conceptual - Graphic & Illustration (New)