亚洲色吧

2024 | Professional

亚洲色吧 Silver Winner

Orico Training Center

Entrant Company

MR STUDIO Co., Ltd.

Category

Interior Design - Office

Client's Name

Orient Corporation

Country / Region

Japan

Orient Corporation (Orico) is a major consumer credit company with more than 110 million cardholders. The plan is to renovate and adapt their own training center to modern values and programs, which has deteriorated after its construction more than 30 years ago. To make the CI of Orico's felt throughout the space, the design is based on a VI using Credit Card as a motif. Each of the six accommodation rooms are each designed with a theme based on the different types of credit cards issued by Orico, such as Gold, Platinum, and Black Card to embody the unique worldview of each credit card.

Credit cards are typically categorized into ranks such as Normal, Gold, Platinum, and there are also numerous cards specialized for hobbies like travel and dining. We drew inspiration from the unique worlds each of these individual cards connects to, each differing from the next. We attempted a design that expresses the different worldviews, or infinite universes, that just one card can unfold.

To ensure that trainees can fully experience Orico's identity throughout the space, the design of guest rooms and common areas incorporates partitions that replicate the precisely defined shape of a credit card (including the corner radius and thickness), creating a multi-layered separation. The signage for room numbers and floor information employs the credit card-specific international standard font (Farrington 7B) for its design.

The card partition walls are designed to detach from the ceiling and floor, creating a cantilevered structure that makes them appear to float lightly, expressing a dynamism as if countless cards are freely sliding and moving within the space. The ceiling gap also serves to comply with building codes for natural smoke extraction. Lighting uses a 50蠁 glare-less type to reduce its presence, making the card surfaces vividly stand out.

Credits

MR STUDIO Co., Ltd.
Nobuaki Miyashita
More Silver Winners
Interior
2024
亚洲色吧 - Oriental Classical Aesthetics in Modern Times

Entrant Company

Cheng Yi Interior Design

Category

Interior Design - Residential

Product
2024
亚洲色吧 - Puff Coffee Grounds Organic Skate Shoes

Entrant Company

ZHE JIANG SEMIR GARMENT CO.,LTD

Category

Product Design - Baby, Kids & Children Products

Product
2024
亚洲色吧 - Washable White Goose Down Two In One Comforter

Entrant Company

ESTEEM HOME TEXTILES CO.,LTD.

Category

Product Design - Bedroom & Bedroom Furniture

Interior
2024
亚洲色吧 - WG IMAGE

Entrant Company

RESHAPE STRUCTUR

Category

Interior Design - Showroom / Exhibit