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Themed on ‘A Clear Vision of Power’, this design aims to break away from industry homogeneity. Through an innovative visual language, it responds to the growing demand for high-quality and distinctive products, helping the brand develop a unique identity.
The design draws inspiration from futuristic digital technology and transparent aesthetics. Today's transparent electronics and trendy digital accessories feature visible structures and luminous effects, radiating a strong sense of technological allure and forward-looking design. Building on these elements, the design translates the ‘visible beauty and strength of mechanics’ into a unique visual language. For the first time in the posters, a transparent housing is featured, paired with neon glass tubing in the background to heighten the sense of clarity and showcase the product’s internal structure. This effectively makes technology tangible and accessible, enhancing the product’s technological credibility and visual appeal. At the center of the visuals, the product’s key advantage — its 30K puff count —is highlighted through a giant 3D form to create a striking visual impact, which instantly draws consumers’ attention to the product’s long endurance and powerful energy, contributing to a high-performance product image. In addition, the crystalline pink product sharply contrasts with the cold tech-inspired blue background to present a distinctive style that seamlessly blends fashion and futurism, well catering to consumers’ pursuit of individuality.