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This design addresses diverse consumer needs through differentiation, serving as a medium of personal expression and an extension of contemporary lifestyle.
Themed on ‘Personalized Taste’, the design aims to highlight a fusion of technology, trend, and sensory experience through symbolic expression. Four sub-themes include ‘Ice King’, ‘Sour King’, ‘Sweet King’, and ‘Nic King’, each with its own distinct symbols and style: icebergs, ice cubes, and snowflakes symbolize coolness; splashing fruit graphics and sour reaction emojis visualize the sour flavor; sugar cubes and sweetness-inspired patterns act as visual metaphors, immediately immersing consumers in the allure of sweetness; tobacco leaves evoke a classic, traditional note. Drawing inspiration from digital devices and interactive interfaces, the product integrates a screen with symbolic icons (ice cubes, sour emojis, sugar cubes, and tobacco leaves), visually displaying different flavor levels so that consumers can effortlessly adjust the intensity of each flavor according to their preferences. This digital interaction approach presents a high-tech aesthetic while delivering an engaging experience for users. In addition, both the packaging and the KV posters employ bold color blocks and graphic symbols to clearly convey the sub-themes. Even before unboxing, the packaging can evoke powerful sensory connections, creating visual impact and encouraging purchase interest.