ÑÇÖÞÉ«°É

2025 | Professional

ÑÇÖÞÉ«°É Gold Winner

EMXEE Avocado Baby Coverall

Entrant Company

UK EMXEE INTERNATIONAL FASHION (GROUP) LIMITED

Category

Fashion Design - Children's Clothing

Client's Name

EMXEE

Country / Region

United Kingdom

Babies often experience skin sensitivity during seasonal transitions, and their delicate skin tends to lose moisture easily in dry environments like air-conditioned rooms. Considering that, EMXEE Avocado Baby Jumpsuit innovatively integrates natural avocado extract into the fabric, actively moisturizing and soothing babies’ skin. This reduces babies’ reliance on chemical skincare products, significantly lowering the risk of related skin issues and easing the caregiving burden on parents—driving the development of mother-and-baby products toward a safer and more natural direction.
The core innovation lies in the integration of avocado extract (rich in natural moisturizing factors such as unsaturated fatty acids, vitamin E, and squalene) and the PIMA cotton fabric: the former boasts innate moisturizing, antioxidant, and soothing functions, while the latter features exceptional softness, tensile strength, and breathability. Together, they nourish the skin continuously and gently, providing a groundbreaking ‘skincare-through-clothing’ experience for babies with sensitive skin. Moreover, the full-wrap design, paired with a double-layer structure for the abdomen, better keeps babies warm; the combination of ties and snap buttons ensures a secure, snug fit. In addition, the application of seamless stitching technology eliminates discomfort associated with friction, greatly improving the user experience. Unlike pink and blue common in traditional design, the muted Morandi palette presents a gentle, natural aesthetic and embodies a gender-inclusive design philosophy.
EMXEE Avocado Baby Jumpsuit also successfully practices sustainability: biodegradable avocado fibers and recyclable PIMA cotton effectively reduce resource consumption; with no chemical additives used during the production process, the product is safe and non-irritating, while also minimizing environmental pollution, contributing to truly green and sustainable development.

Credits

Brand Manager
Julee
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