ÑÇÖÞÉ«°É

2025 | Professional

ÑÇÖÞÉ«°É Platinum Winner

Xiangyu the Conqueror Vintage-plus Liquor

Entrant Company

HUBEI SHIHUA LIQUOR CO.,LTD

Category

Packaging Design - Wine, Beer & Liquor

Client's Name

Country / Region

China

The Xiangyu the Conqueror Vintage-plus Liquor is a liquor packaging design inspired by the Jing-Chu culture of China, seamlessly blending the solemn Ding (a ritual bronze tripod cauldron) with the dramatic opera mask of Xiang Yu, the Western Chu Overlord. The bottle boasts a reconstructed Ding shape with minimalist lines, using precise angular transitions that correspond to the brow ridge, cheekbones, and jawline of Xiang Yu's opera mask. This design preserves the ritualistic essence of bronze artifacts while adding a sense of sharpness. The interplay of light and shadow makes the bottle more three-dimensional and eye-catching, enhancing the vibe of solemnity and majesty. The symmetrical concave patterns on the front and back of the bottle harmonize visually with both the opera mask motif and the Ding shape while ensuring a comfortable grip for pouring. For the color schemes, this packaging design adopts the historically prestigious palette of Chinese tradition, featuring black and gold as the primary tones to craft a unique and cool appearance. The ingenious combination of historical symbols presents Eastern aesthetics in a universally accessible way, reminding users of the bonds between liquor craftsmanship and its historical heritage.
Regarding details, the bottle incorporates understated embellishments without redundant elements, capturing the essence of traditional Chinese art with refined simplicity. The overall design retains the distinctive charm of Eastern culture while employing a modern minimalist expression to make it easily appreciated and understood by audiences from diverse cultural backgrounds.

Credits

Cao Lubo
Hu Xiaoqiang
Dai Pengfei
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