亚洲色吧

2025 | Professional

亚洲色吧 Silver Winner

RENATHING Hangzhou Clothing Flagship Store

Entrant Company

YHID Shenzhen Yanhong Interior Design Co.

Category

Interior Design - Commercial聽

Client's Name

A & B Business Management (Hangzhou) Co.

Country / Region

China

Based on the industrial DNA of Hangzhou, the 鈥淕arment Capital of China鈥, we integrate contemporary oriental aesthetics and minimalism to create an immersive fashion space integrating high-end retail, art experience and humanistic socialization, and to redefine the apparel consumption scenario in the context of new consumption.
We uphold the design concept of 鈥渞eturn to the truth, the pursuit of tranquility鈥 to create a simple, rustic, Zen shopping space. Simplicity first: Emphasizing that 鈥渓ess is more鈥, we pursue extreme simplicity in our design thinking and material selection. By removing unnecessary decorations and colors, we return the space to its purest state, so that customers can feel inner peace and tranquility while shopping.
The layout of the space focuses on openness and smooth lines of movement, adding vitality and dynamism to the space. Natural light is introduced into the interior through large glass windows to maintain the brightness of the space. At the same time, the soft lighting complements the simple environment, creating a warm and elegant atmosphere. Lighting and materials work together to display the clothing store's merchandise in a more sophisticated way, highlighting the texture and details of the products.

Credits

Lead Designers
RenHongfei 锛學angYan
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