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Xiangpiaopiao Dahongpao Fresh Milk Tea needs disruptive, unconventional new packaging to establish a unique position in the market. Tea culture is of long history in China, so a new package for a tea-making brand Xiangpiaopiao will be inspired from ancient tea legacy. By merging traditional Eastern aesthetics with contemporary artistic values, using Chinese red, unique Chinese character typography, and the shape of the bottle, it displays a simple and direct modern expression, setting Xiangpiaopiao apart in the beverage industry.